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Building Social Business

Events | Headline and Cultural Forums

When he founded the Grameen Bank in 1984, Muhammad Yunus challenged the conventional banking principles of credit worthiness and collateral. He showed that providing micro credit to poor women in the rural villages of Bangladesh was good for the bank and for the communities served. Now Yunus is suggesting a similar revolutionary take on capitalism—demonstrating that businesses that strive to serve humanity, rather than maximizing share holder value, can be profitable. He sees in the current financial crisis, the opportunity to show that social business may reveal the real promise of free-market enterprise.

How can the energy of profit-making be harnessed to fulfill human needs? Where have these social businesses created self-supporting, viable commercial enterprises that generate economic growth even as they produce goods and services that make the world a better place? In his seventh book, Building Social Business: The New Kind of Capitalism that Serves Humanity’s Most Pressing Needs, Yunus shows how social business has moved beyond theory to become an inspiring practice adopted by leading corporations, entrepreneurs, and social activists around the world.

When he founded the Grameen Bank in 1984, Muhammad Yunus challenged the conventional banking principles of credit worthiness and collateral. He showed that providing micro credit to poor women in the rural villages of Bangladesh was good for the bank and for the communities served. Now Yunus is suggesting a similar revolutionary take on capitalism—demonstrating that businesses that strive to serve humanity, rather than maximizing share holder value, can be profitable. He sees in the current financial crisis, the opportunity to show that social business may reveal the real promise of free-market enterprise.

How can the energy of profit-making be harnessed to fulfill human needs? Where have these social businesses created self-supporting, viable commercial enterprises that generate economic growth even as they produce goods and services that make the world a better place? In his seventh book, Building Social Business: The New Kind of Capitalism that Serves Humanity’s Most Pressing Needs, Yunus shows how social business has moved beyond theory to become an inspiring practice adopted by leading corporations, entrepreneurs, and social activists around the world.



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