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Demystifying China
With so much noise about China, it is difficult to separate fact from fiction. Is it true that poor product quality is a Chinese hallmark and China's responsibility or is the story on poor quality a bit more complicated than that? Does China's middle class really aspire to be like us? What are the social implications of the one-child policy? Is China one monolithic country? And from the business perspective, is it true that multinationals have tended to botch things up in China? What can we learn from the companies that got things right?
Scott Tong and John Chan are ideally suited to answer these questions and more. Scott Tong is Marketplace's China bureau chief, based in Shanghai. A New York native, he attended international schools in Hong Kong and Taiwan before moving to Washington DC to study government and history at Georgetown University. Tong was a producer for PBS's NewsHour with Jim Lehrer before joining Marketplace's Washington bureau where he reported on think tanks and money, and traveled to China for special program coverage in 2005. In 2007 Tong started up Marketplace's bureau in Shanghai.
John Chan has more than 20 years of experience in marketing, sales and business development, mostly in China where he has been living since 1993. He first began working there as a consultant in industries that included insurance, consumer goods, pharmaceuticals, and publishing. China Streetsmart—What You MUST Know to Be Effective and Profitable in China is one of the best-selling books on doing business in China.