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Growing Together From Shared Roots: Inside the Merger of The Standard and Meiji Yasuda

Events | Headline and Cultural Forums

NOTE: Our community partner, the Japan-America Society of Oregon (JASO) is offering a special discount for WAC Members! Not a member? Join now for $5 off ticket price, or if already member, write to helloatworldoregon [dot] org to request a promo code

The news broke in July 2015. One of Oregon’s oldest and most respected corporate citizens, known familiarly as The Standard, had been sold for $5 Billion to Japan’s oldest life insurer, Meiji Yasuda.

How did this happen and what were the reasons behind the transaction? Who is Meiji Yasuda and why did their business strategy lead them across the Pacific Ocean to one of the leading providers of financial products and services in the USA?

Join us as resident director and head of the Liaison Unit, Minoru Wakabayashi, discusses changes in the global insurance market, the many cultural similarities between the two companies and the process leading up to the merger. A little more than one year after the historic transaction has closed, learn how both companies are bringing peace of mind to more than 12 million customers and growing together from shared roots.

Also hear from renowned Japan business expert, Ulrike Schaede, who is director of the Japan Forum for Innovation and Technology at UC San Diego. She joins us with a presentation on strategic repositioning and the recent merger and acquisition activities of large Japanese companies. Dr. Schaede will lead us through the transformation of Japan, Inc.; explaining why it’s no longer “business as usual” and how the old business models are giving way to transform huge conglomerates into lean and focused global competitors.

Both presentations followed Q&A.

This event is part of the NAJAS/KKC Business Speaker Series, funded by a grant from the National Association of Japan-America Societies and the Keizai Koho Center. Keizai Koho Center is a part of Keidanren.


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